Mgt dq 2 wk2 Essay Example | Topics and Well Written Essays - 250 words

Mgt dq 2 wk2 - Essay Example Strategic management is a broader concept that includes strategic planning as a component of a company-wide analysis of top level managerial procedures. Other activities that are included as a component of strategic management include the development of policies, allocation of resources, and evaluations of performance related to initially specified goals. Analyses are a key feature of strategic management, as is the inclusion of tactics, finances, and objectives in the formation of a complex but thorough managerial method. Some of the prominent advantages associated with strategic management are the development of market foresight, quick reactions to unexpected problems, fostering dedication within the company, and the early identification of opportunities for improvement (Leiponen & Helfat, 2010). The type of businesses that would benefit the most from strategic management are those which are relatively stable over long periods of time. The method produces strategies that are meant to be long-term in scope, but rapidly changing markets and/or operation restrictions could make this goal virtually impossible (Wall, 2010) using traditional strategic management methods alone. However, strategic management is highly valuable where chaos is less of a concern, as it may be the best option to optimize the use of available

Article Abstract Assignments Assignment Example | Topics and Well Written Essays - 250 words - 1

Article Abstract Assignments - Assignment Example er media, corporations that interact with the leagues and teams, and communities that construct facilities and support local clubs as the main customers of the professional leagues (Mason 406-407). The author further observed that customers manifest their interest on the professional leagues for distinct reasons. However, the author establishes the fact that the marketing of this product harbors many problems. Indeed, it is clear that marketing problems arise when each customer seeks suitable marketing opportunities in conflict with other parties. Problems relating the marketing of the league arise for example in problematic relationship existing between sport, television, and sponsorship emanating from corporate involvement. In addition, financial disparities between clubs in the same league is a problem that affects the marketing of the league where rich teams gain a competitive advantage thus leading to uncertain results and thus hardships in maintaining the customer base (Mason 4 13-414). Subject to these marketing problems, the author recommends further research and analysis on this topic. The paper made significant contributions in that it was able to denote the business entity of the sport, highlight and discuss the main parties to a professional league, and consequently establish the possible major problems in marketing the professional leagues. The input on the distinct reasons that give various parties interest in the league was significant in addressing the research question. However, the paper falls short in providing tangible solutions to the marketing problems in a professional league. As such, the paper only recommends further analysis and research, which is not a substantial contribution to the research question. The paper seemingly forgot about the satisfaction that the league accords various parties and the need to derive value from any league. More so, the paper forgot to include the rules governing professional leagues. Mason, David. What is